Bayut Alsalam
A Dubai luxury brokerage needed a website that looked as premium as their properties, without making daily updates a headache for the team.
Industry
Real Estate
Timeline
6 weeks
Year
2023
Services
Website Development · Mobile Design · CMS Integration · Lead Generation
When they came to us
The situation before we started
Bayut Alsalam came to us with an outdated online presence that did not reflect the quality of properties they sell. Most buyer traffic was mobile, but their old setup was slow, hard to browse, and painful for the operations team to update.
- !Listings were not presented in a way that felt high-end or trustworthy
- !Buyers struggled to filter properties by location, type, and budget on mobile
- !Lead forms were buried and inquiries were getting missed
- !The team relied on developers for every small listing change
What they needed
Project goals
- Launch a premium property website that matches a luxury brokerage brand
- Make browsing and filtering listings fast on mobile
- Capture more qualified buyer inquiries through clear CTAs
- Give the internal team a simple way to manage listings themselves
How we worked
Our process on this project
A clear step-by-step approach from first call to launch.
Discovery call
We mapped their property types, buyer journey, and how the sales team currently receives leads. This shaped the site structure before any design work started.
UX & design
We designed listing layouts, property detail pages, and mobile flows first. The client reviewed real screens, not wireframes, so feedback was fast and specific.
Build & CMS setup
Development focused on speed, search filters, and a CMS the team could use without technical help. We tested on mobile throughout, not just at the end.
Launch & handover
We deployed the site, trained the operations team on listing updates, and stayed available for the first weeks after launch for quick fixes and tweaks.
What we built
What we delivered
Premium listing experience
Property pages built around large imagery, clear specs, and strong inquiry CTAs that match how luxury buyers actually browse.
Search & filter system
Buyers can filter by type, location, bedrooms, and price with instant results on desktop and mobile.
Mobile-first design
Touch-friendly galleries, tap-to-call, and WhatsApp buttons where most property searches already happen.
Easy CMS for the team
The operations team can add, edit, and publish listings without waiting on a developer for every change.
The outcome
Results after launch
The site now matches the luxury positioning of the properties they sell
Listing discovery is smoother on phones, where most searches start
Operations team updates listings themselves without technical support
“We needed a property site that felt premium but was still easy for our team to update. They nailed the listing layout and the mobile experience. Worth it.”
– Operations team, Bayut Alsalam
Building a property website in Dubai?
We design real estate sites that look premium, load fast on mobile, and make it easy for your team to manage listings.