Writomize
An AI book-generation platform needed a homepage and pricing flow that first-time visitors could understand in under 60 seconds.
Industry
AI SaaS
Timeline
10 weeks
Year
2024
Services
Website Development · SaaS Platform · UX Design · Conversion UI
When they came to us
The situation before we started
Writomize came to us with a powerful product but a confusing first impression. New visitors did not understand what the platform did, how KDP publishing worked, or which plan to choose. Signups were lower than they should have been for a product this useful.
- !The product does a lot: coloring books, comics, KDP publishing, AI generation
- !Homepage messaging was too technical for first-time creators
- !Pricing page caused confusion and drop-off
- !Trust was low for visitors who had never used AI publishing tools before
What they needed
Project goals
- Explain the product clearly to non-technical Amazon KDP creators
- Simplify the homepage and pricing journey
- Build trust with examples, FAQs, and clear benefit statements
- Improve signup conversion without changing the core product
How we worked
Our process on this project
A clear step-by-step approach from first call to launch.
Product walkthrough
We used the product ourselves, mapped the signup flow, and identified exactly where visitors got lost or overwhelmed.
Messaging rewrite
We rewrote the homepage around one clear promise: generate books with AI and publish on Amazon KDP. Everything else supported that line.
Pricing & feature pages
We restructured pricing tiers, feature sections, and comparison points so visitors could pick a plan without reading paragraphs of jargon.
Launch & iterate
After go-live, we refined sections based on client feedback and how real users moved through the site.
What we built
What we delivered
Clear homepage narrative
Visitors understand what Writomize does, who it is for, and why it matters within the first scroll.
Conversion-focused pricing
Three-tier pricing with clear comparisons, highlighted popular plan, and FAQ for common objections.
Feature breakdown pages
Coloring books, comics, KDP workflows, and bulk generation explained with visuals and plain language.
Trust-building elements
Examples, testimonials, and FAQ content that answers the questions skeptical first-time users actually have.
The outcome
Results after launch
New visitors understand the product without reading technical docs
Less confusion on plan selection and signup path
Writomize launched looking like a credible self-publishing tool, not a side project
“Writomize is a complex product. They made the homepage and pricing flow easy to follow for first-time visitors. Solid work from start to finish.”
– Product team, Writomize
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